He set the template, bro. He was the first true surf celebrity, blending athleticism with a laid-back, friendly style. He showed that surfing was about a lifestyle connected to nature and community. His ambassadorship created the idea of the surfer as an explorer, chasing good waves around the globe—the original inspiration for The Endless Summer. The whole image of the strong, silent, waterman who lives for the sea starts with him. Every aspect of our culture, from comps to casual surf trips, flows from the path he carved.